News – Sniffie https://www.sniffie.io AI-driven product pricing tool for Ecommerce Thu, 28 Mar 2024 09:06:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.sniffie.io/wp-content/uploads/2022/05/cropped-New-Sniffie-Favicon-Blue-32x32.png News – Sniffie https://www.sniffie.io 32 32 Ruohonjuuri embraces Sniffie for pricing excellence in sustainable retail https://www.sniffie.io/blog/ruohonjuuri-embraces-sniffie-for-pricing-excellence-in-sustainable-retail/ Wed, 27 Mar 2024 14:17:07 +0000 https://www.sniffie.io/?p=70934 Ruohonjuuri, the pioneering provider of sustainable products designed to enrich lives with joy and vitality, announces a strategic partnership with Sniffie, a frontrunner in demand-driven pricing optimisation technology. This collaboration underscores Ruohonjuuri’s commitment to its core values of ecological responsibility, social ethics, and the delivery of high-quality organic foods, supplements, and natural cosmetics through an […]

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Ruohonjuuri, the pioneering provider of sustainable products designed to enrich lives with joy and vitality, announces a strategic partnership with Sniffie, a frontrunner in demand-driven pricing optimisation technology. This collaboration underscores Ruohonjuuri’s commitment to its core values of ecological responsibility, social ethics, and the delivery of high-quality organic foods, supplements, and natural cosmetics through an effective, responsible and automated pricing strategy.



Omnichannel and international

As a company founded on the principles of sustainability and positive impact, Ruohonjuuri has chosen Sniffie to streamline pricing operations across its 17 physical outlets and three geographical e-commerce platforms (Europe, Finland, Sweden. The operation include the whole product lifecycle, including clearances to minimise waste in their stores. This decision is geared towards achieving a more efficient pricing process, enhancing automation, and accelerating the path to profitability all while maintaining the integrity of its eco-friendly mission.



Ruohonjuuri has 17 brick and mortar outlets that serve clientele with superb products and well equipped customer service
Ruohonjuuri: Where Tradition Meets Excellence - 17 Premier Locations Dedicated to Outstanding Products and Unparalleled Service

Sustainable, ethical, competitive and profitable

The integration with Sniffie ecosystem will allow Ruohonjuuri to refine its pricing strategy, ensuring that it remains competitive yet true to its values of sustainability and quality. By leveraging Sniffie’s sophisticated AI technology, Ruohonjuuri aims to automate and optimise pricing decisions, facilitating swift adjustments in response to market demands and trends.

Ruohonjuuri has three large ecommerce stores European wide that serve Finland, Sweden and rest of the Europe.
Ruohonjuuri's digital frontier: Serving Finland, Sweden, and all of EU area through three expansive E-commerce platforms

“Our collaboration with Sniffie is a testament to our dedication to innovation, cost effectiveness and sustainable and service oriented business model”, says a Topias Nieminen, Executive Vice President for Ruohonjuuri. “Through this partnership, we anticipate not only improving our operational efficiency but also reinforcing our commitment to providing products that inspire joy and vitality, without compromising our ecological and social ethos.”



This enhancement of Ruohonjuuri’s pricing operations through Sniffie’s technology represents a significant leap forward in combining economic success with environmental stewardship and social responsibility.



About Ruohonjuuri:



Ruohonjuuri is at the forefront of offering sustainable products that bring joy and vitality to everyday life. With a strong foundation in ecological principles and social responsibility, Ruohonjuuri serves consumers through its extensive range of organic food, supplements, and natural cosmetics. Operating across 17 locations and 3 e-commerce stores, Ruohonjuuri is dedicated to making a positive impact on the planet and its people.

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]]> Motonet strengthens strategic pricing operations across the Nordics with Sniffie https://www.sniffie.io/blog/motonet-strengthens-strategic-pricing-operations-across-the-nordics-with-sniffie/ Wed, 20 Mar 2024 14:26:44 +0000 https://www.sniffie.io/?p=70126 In a strategic move to strengthen its pricing operations across the Nordic region, Motonet, the service-oriented retailer catering to the motoring enthusiast, has broadened its partnership with Sniffie, a forerunner in pricing optimisation technology. This collaboration marks a significant step in Motonet’s commitment to delivering unparalleled service quality alongside competitively priced, profitable offerings through both […]

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In a strategic move to strengthen its pricing operations across the Nordic region, Motonet, the service-oriented retailer catering to the motoring enthusiast, has broadened its partnership with Sniffie, a forerunner in pricing optimisation technology. This collaboration marks a significant step in Motonet’s commitment to delivering unparalleled service quality alongside competitively priced, profitable offerings through both its retail and omnichannel platforms in all three countries it operates (Finland, Sweden and Estonia).

After a meticulous evaluation process, Motonet has placed its confidence in Sniffie to overhaul its pricing operations. Leveraging Sniffie’s advanced automation and AI technology, Motonet will now be equipped to automatically determine, strategise, and forecast pricing strategies—from base pricing to promotional activities and clearance sales. This adoption across its Nordic operations ensures a harmonised pricing approach, facilitating knowledge exchange and uniformity in automated processes across teams.

Motonet also helps drivers with small repairs, and services with their Motomaatti service stations.
Picture: Motonet also helps drivers with small repairs, and services with their Motomaatti service stations.

Timo Hansio, Buying Director Broman Group of Broman Group comments, “We highly value the blend of cutting-edge technology and unmatched service excellence that Sniffie brings to the table.”

This enhancement enables Motonet to implement swift, seamless, and automated pricing adjustments underpinned by demand-driven forecasting, thereby elevating pricing precision, agility, and consistency. “In the contemporary retail landscape, pricing is a pivotal marketing lever. Effective and profitable pricing strategies are as crucial for success as top notch service attitude,” asserts Suvi Leinonen, COO of Sniffie.

About Motonet:

Originating from Finland, Motonet is a distinguished retail and omnichannel chain specialising in automotive parts and accessories for car enthusiasts. Renowned for its extensive product range and premium service quality, Motonet operates across three countries (Finland, Sweden and Estonia) in the Northern Europe region, reaching a turnover of €430 million.

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