Webinar – Sniffie https://www.sniffie.io AI-driven product pricing tool for Ecommerce Mon, 25 Mar 2024 10:10:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.sniffie.io/wp-content/uploads/2022/05/cropped-New-Sniffie-Favicon-Blue-32x32.png Webinar – Sniffie https://www.sniffie.io 32 32 Profitable Discounts: A Blueprint for Ecommerce SuccessMarkdown Pricing for Seasonal Product Sell-Out Webinar https://www.sniffie.io/profitable-discounts-webinar/ Fri, 03 Nov 2023 10:14:36 +0000 https://www.sniffie.io/?page_id=64440 Sniffie webinar ON DEMAND WEBINAR Profitable Discounts: A Blueprint for Ecommerce Success Get your recording Welcome to our free pricing webinar “Profitable Discounts: A Blueprint for Ecommerce Success”! This webinar focuses on planning, preparing for, and creating effective discounts! Having a well-planned and expertly prepared discount campaign is not just a choice; it’s a necessity. […]

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Sniffie webinar

ON DEMAND WEBINAR

Profitable Discounts: A Blueprint for Ecommerce Success

Get your recording

Welcome to our free pricing webinar “Profitable Discounts: A Blueprint for Ecommerce Success”!

This webinar focuses on planning, preparing for, and creating effective discounts! Having a well-planned and expertly prepared discount campaign is not just a choice; it’s a necessity. Join us in covering the best practices for profitable discounts from marketing automation to demand forecasting! The webinar is perfect for any ecommerce or retail business that runs discounts!

Download the recording of the webinar for free and discover how you can sell-out seasonal products and clear out excess stock while maximizing profits! 💻

This webinar was aired on the 1st of November 2023. The webinar covers the following topics:

  • Best practices for planning and running discount campaigns
  • Compliance requirements for discounts
  • Use of demand forecasting and pricing automation with discounts
  • Marketing tips and tricks

 

Scroll down and fill out the form to get your recording!

Fill out the form to get your recording

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]]> Markdown Pricing for Seasonal Product Sell-Out Webinar https://www.sniffie.io/markdown-pricing-for-seasonal-products-webinar/ Wed, 06 Sep 2023 05:39:08 +0000 https://www.sniffie.io/?page_id=62985 Sniffie webinar ON DEMAND WEBINAR Markdown Pricing for Seasonal Product Sell-Out Get your recording Welcome to our Markdown Pricing for Seasonal Product Sell-Out Webinar! This free Sniffie webinar explores Markdown Pricing and how it can be used for selling out seasonal products and clearing excess stock!  The webinar is perfect for any e-commerce or a […]

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Sniffie webinar

ON DEMAND WEBINAR

Markdown Pricing for Seasonal Product Sell-Out

Get your recording

Welcome to our Markdown Pricing for Seasonal Product Sell-Out Webinar!

This free Sniffie webinar explores Markdown Pricing and how it can be used for selling out seasonal products and clearing excess stock!  The webinar is perfect for any e-commerce or a retail business that is selling seasonal products or struggling to clear out excess stock! 💰

Download the recording of the webinar for free and discover how you can sell-out seasonal products and clear out excess stock while maximizing profits! 💻

This webinar was aired on the 5th of September 2023. The webinar covers the following topics:

  • Fundamentals of Markdown Pricing, what is it and why should it be used?
  • The Markdown Pricing best practices
  • What can be automated in markdown campaigns and why should you leverage automation?
  • What is required from you to leverage markdown pricing and automation?

 

Scroll down and fill out the form to get your recording!

Fill out the form to get your recording

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]]> Leveraging Demand Forecasting and Automation in Campaigning Webinar https://www.sniffie.io/demand-forecasting-and-automation-campaign-webinar/ Thu, 25 May 2023 07:00:32 +0000 https://www.sniffie.io/?page_id=57340 Sniffie webinar ON DEMAND WEBINAR Leveraging Demand Forecasting and Automation for Successful Discount Campaigning Get your recording Welcome to our Leveraging Demand Forecasting and Automation in Campaigning Webinar! This free Sniffie webinar explores the benefits of leveraging demand forecasting and automation for planning and running successful discount campaigns as e-commerce or a retail business 💰 […]

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Sniffie webinar

ON DEMAND WEBINAR

Leveraging Demand Forecasting and Automation for Successful Discount Campaigning

Get your recording

Welcome to our Leveraging Demand Forecasting and Automation in Campaigning Webinar!

This free Sniffie webinar explores the benefits of leveraging demand forecasting and automation for planning and running successful discount campaigns as e-commerce or a retail business 💰

Learn how to avoid costly mistakes and increase the profitability of your campaigns and see how you can create an automated campaign by using a pricing campaign software 💻

This webinar was aired on the 24th of May at 1pm (GMT +3:00). The webinar covers the following topics:

  • The basics of discount campaigns
  • Fundamentals of demand forecasting, what is it and why should it be used? 
  • What can be automated in discount campaigns and why should you leverage automation? 
  • What is required from you to leverage demand forecasting and automation?
  • We will also go through how you can create an automated campaign by using a pricing campaign software!

Scroll down and fill out the form to get your recording!

leveraging demand forecasting and automation in campaigning

Fill out the form to get your recording

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]]> Running an Omnibus Compliant Ecommerce Profitably Webinar https://www.sniffie.io/running-an-omnibus-compliant-ecommerce-profitably-webinar/ Thu, 22 Dec 2022 11:36:52 +0000 https://www.sniffie.io/?page_id=52233 Sniffie webinar ON DEMAND WEBINAR Running a Omnibus Compliant Ecommerce profitably Get your recording Welcome to our Running an Omnibus Compliant Ecommerce profitably Webinar! Omnibus Directive is set into force in many European countries and will add pricing transparency for consumers. At the same time the economic environment has also changed and many companies are […]

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Sniffie webinar

ON DEMAND WEBINAR

Running a Omnibus Compliant Ecommerce profitably

Get your recording

Welcome to our Running an Omnibus Compliant Ecommerce profitably Webinar!

Omnibus Directive is set into force in many European countries and will add pricing transparency for consumers. At the same time the economic environment has also changed and many companies are looking to understand on how to run profitable pricing campaigns.

Are you looking to learn the basics of how to make sure your site is omnibus compliant and how to set up a well-functioning pricing campaign? Are you interested in knowing how to simulate different outcomes for upcoming pricing campaigns and how to prepare and run profitable those? If so, this webinar is for you.

This webinar was aired on the 25th of January at 1pm (GMT +2:00). The webinar covers the following topics:

  • The basics of Omnibus Directive requirements
  • Going through the basics of well set omnibus setup
  • What has changed in pricing campaigns?
  • How to prepare for upcoming pricing campaigns?
  • How to run and measure profitable pricing campaigns?

Scroll down and fill out the form to get your recording!

Fill out the form to get your recording

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]]> Omnibus Directive in Practice Webinar https://www.sniffie.io/omnibus-directive-in-practice-webinar/ Fri, 22 Apr 2022 10:25:24 +0000 https://www.sniffie.io/?page_id=45626 Sniffie webinar ON DEMAND WEBINAR Panel discussion with Q&A session on Omnibus Directive Running a pricing campaign on your website or retail store will permanently change across the EU on 28.5.2022 when the Omnibus directive enters into force. The directive will make pricing more transparent for consumers, which is good. For retailers and eCommerce owners […]

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Sniffie webinar

ON DEMAND WEBINAR

Panel discussion with Q&A session on Omnibus Directive

Running a pricing campaign on your website or retail store will permanently change across the EU on 28.5.2022 when the Omnibus directive enters into force. The directive will make pricing more transparent for consumers, which is good. For retailers and eCommerce owners it creates more work and challenges.

In this panel discussion webinar, Ilari Kallio, Chief Policy Adviser on EU affairs and corporate legislation from Finnish Commerce Federation, Sniffie CEO & Co-Founder, Tomi Grönfors and Konsta Saarela, Managing Partner from Woolman go through what the directive is all about. The discussion focuses on how to prepare for and tackle the requirements of the upcoming directive. The discussion also includes a lot of practical examples on what is important to take into consideration when preparing for the upcoming Omnibus directive implementation. You can also get acquinted on the subject in our detailed landing page on How Omnibus Directive is changing campaign pricing in EU.

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Expert guest

Ilari Kallio

Ilari Kallio

Ilari Kallio is responsible for the advocacy work of the Finnish Commerce Federation on consumer protection, internal market affairs and corporate law among other issues both on national and EU level. Prior to joining the Finnish Commerce Federation, Ilari has worked inter alia as a lobbyist at the Confederation of Finnish Industries both in Helsinki and in Brussels and as a labour market lawyer for the Technology Industries of Finland. He has the title of Master of Laws with court training.

Webinar details

As the Omnibus Directive becomes applicable on 28.5.2022, the needed changes should be implemented in campaign pricing by that date. This will include technological, and more importantly, organisational changes in order to ensure your pricing will be successful and not just compliant.

We will go through the main points on what these legal changes include and how to correctly set up your pricing. We will also give you the best practices on how to arrange your organisation behind it.

We will go through the main points on what these legal changes include and how to correctly set up your pricing. We will also give you the best practices on how to arrange your organisation behind it. 

You will learn:

  1. What the Omnibus Directive means in practice in your pricing
  2. What are the real requirements?
  3. How to prepare your pricing for the changes?
  4. What are the best practices in the implementation process?
  5. What are the pitfalls to avoid in your implementation?

 

Hosted by:

Ilari Kallio

Ilari Kallio

Ilari Kallio is responsible for the advocacy work of the Finnish Commerce Federation on consumer protection, internal market affairs and corporate law among other issues both on national and EU level. Prior to joining the Finnish Commerce Federation, Ilari has worked inter alia as a lobbyist at the Confederation of Finnish Industries both in Helsinki and in Brussels and as a labour market lawyer for the Technology Industries of Finland. He has the title of Master of Laws with court training.

Tomi Grönfors CEO & Co-Founder

Tomi Grönfors

Tomi Grönfors is a founding partner in Sniffie and deeply interested in Ecommerce pricing space from the legal, technological and psychological point of view.

Konsta Saarela

Konsta Saarela

As a moderator in the panel discussion Konsta is also the Sniffie Chairman and actively involved in Shopify Ecommerce space through Managing Partner role in Woolman.

Fill in the form below to receive the recording on the Omnibus Directive!

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]]> Ethical issues of pricing https://www.sniffie.io/ethical-issues-of-pricing/ Mon, 02 Nov 2020 07:28:22 +0000 https://www.sniffie.io/?page_id=24579 Sniffie webinar Ethical issues of pricing Do you think it is ethically acceptable that the price of face-masks is so high that some cannot afford them? Some pricing practices are of course illegal but many important things fall in an uncertain grey area and we as decision makers have to draw the line. In this webinar […]

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Sniffie webinar

Ethical issues of pricing

Do you think it is ethically acceptable that the price of face-masks is so high that some cannot afford them? Some pricing practices are of course illegal but many important things fall in an uncertain grey area and we as decision makers have to draw the line. In this webinar our hosts explore the ethical issues and consequences in pricing.

Aired: 10.11.2020

Hosts: Erik Kaunismäki & Arhi Kivilahti

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Ethical issues of pricing webinar by Sniffie Software

Hosted by:

Arhi Kivilahti

Retail Strategy Consultant, ADA Insights

Erik Kaunismäki

Pricing Automation Consultant, Sniffie Software

Our guest will be Arhi Kivilahti, a pricing professional who has 15+ years of experience in the fields of eCommerce and retail. Arhi is currently working as a Retail Strategy Consultant and before that he was the Director of Development at KESKO from 2015 to 2018.  He will share his views on how pricing can be done ethically and what are some of the ethical controversies faced in pricing. We will cover areas such as how different cultures, laws and social norms affect pricing practices and what is perceived as ethically correct.

Sniffie webinars

What you'll learn

1 – Ethical issues that are not clear cut cases with simple examples

2 – How ethicality differs between countries and cultures

3 – How should you consider ethical aspects in your pricing

4 – What are some of the pitfalls when it comes to pricing ethically

Learn even more on various pricing topics on our blog.

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Discover how Sniffie can help you with your pricing

Fill in the form below to receive the recording

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]]> Dynamic Pricing – the truth behind the buzzword https://www.sniffie.io/dynamic-pricing-the-truth-behind-the-buzzword/ Fri, 16 Oct 2020 11:49:15 +0000 https://www.sniffie.io/?page_id=24505 Sniffie webinar Dynamic Pricing – the truth behind the buzzword Dynamic pricing is a hot topic when it comes to pricing but it’s often used as a buzzword in strategic plans rather than being implemented into the pricing strategy of a company. In this webinar, two pricing experts take a hard look at how time […]

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Sniffie webinar

Dynamic Pricing - the truth behind the buzzword

Dynamic pricing is a hot topic when it comes to pricing but it’s often used as a buzzword in strategic plans rather than being implemented into the pricing strategy of a company. In this webinar, two pricing experts take a hard look at how time really should be taken into consideration when pricing and how to use this to improve your revenue.

When: 28.10.2020 at 1 pm, Helsinki time

Hosts: Erik Kaunismäki & Arhi Kivilahti

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Webinar on dynamic pricing in ecommerce

Hosted by:

Arhi Kivilahti

Retail Strategy Consultant, ADA Insights

Erik Kaunismäki

Pricing Automation Consultant, Sniffie Software

Dynamic Pricing is a buzzword that’s hard to miss nowadays. What precisely makes a price dynamic? In our webinar we will look at the exact theory behind the term, what it means and how you can use this knowledge to price your products even more profitably.

Our guest will be Arhi Kivilahti, a pricing professional who has 15+ years of experience in the fields of eCommerce and retail. Arhi is currently working as a Retail Strategy Consultant and before that he was the Director of Development at KESKO from 2015 to 2018.  He will share his views on how time should be taken into consideration when pricing products.

We will discuss how you can split the price of your products into different components and improve your pricing by knowing and understanding the time component that forms a product´s price. Head into our blog for more.

Sniffie pricing modules
Sniffie webinars

What you'll learn

1 – How price and time are connected

2 – How to think of time as a component in pricing more efficiently

3 – Approaches to model the (changing) preferences of your customers

4 – How to find simple solutions to complex problems

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Discover how Sniffie can help you with your pricing

Fill in the form below to receive the recording on the buzzword

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]]> Pricing for people, not products https://www.sniffie.io/pricing-for-people-not-products/ Wed, 14 Oct 2020 06:30:29 +0000 https://www.sniffie.io/?page_id=24459 Sniffie webinar Pricing for people, not products Pricing in both theory and practice tends to be very product focused. In this webinar we will be taking an alternative approach and look at pricing with a focus on the people who are buying your products.   Aired: 14.10.2020 Hosts: Erik Kaunismäki & Arhi Kivilahti WATCH RECORDING Hosted […]

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Sniffie webinar

Pricing for people, not products

Pricing in both theory and practice tends to be very product focused. In this webinar we will be taking an alternative approach and look at pricing with a focus on the people who are buying your products.  

Aired: 14.10.2020

Hosts: Erik Kaunismäki & Arhi Kivilahti

WATCH RECORDING
Webinar Pricing for People

Hosted by:

Arhi Kivilahti

Retail Strategy Consultant, ADA Insights

Erik Kaunismäki

Pricing Automation Consultant, Sniffie Software

Our guest for this webinar was Arhi Kivilahti, a pricing professional who has 15+ years of experience in the fields of eCommerce and retail. Arhi is currently working as a Retail Strategy Consultant and before that he was the Director of Development at KESKO from 2015 to 2018. He will share his views on how pricing can be done for people, not for products and use real cases as examples.

We will discuss what pricing for people is in essence and why and how you should do it in the form of theory and in practice. After the webinar you will be able to answer the questions “For who am I pricing?” and “Who are the customers that are actually driving my business forward and how can I price my products in order to keep them as loyal and satisfied customers?”

Price tag on a car, Sniffie finds you the best prices
Sniffie webinars

What you'll learn

1 – How to price for people instead of products

2 – An additional and profitable approach to pricing

3 – What you can gain by pricing for people, not products

4 – What kind of data is needed for one to be able to price for people

WATCH RECORDING

Fill in the form below to receive the recording

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