Our approach to Omnibus compliant pricing

How does our legal module make sure that you have omnibus compliant pricing?

Our pricing campaign tool already collects each price point of our customers’ products every day which makes it quick and simple to show Omnibus prices in your online store.

So, to start off we set up an integration between our service and your Ecommerce platform. Some we have ready made integrations such as Shopify. This way we get access to the price information and price history of your products. Once we have the integration up and running we can calculate the omnibus price for your products. To clarify, we only calculate the omnibus compliant price for you, it’s up to you to make sure that the price is visible on your website! Naturally we can consult on how the price should be shown and could be shown on the website.

Whenever prices are updated via integration, we recalculate the omnibus price for the product(s). We also recalculate this information whenever the date changes. We also calculate the omnibus price for your products regardless of the fact if they are currently on sale, so the information is available everyday for all your products. This allows you to fetch the omnibus price to your system before you add a product on sale which in turn will give you more direct control over planning for campaigns.

You are able to get omnibus information via a separate API endpoint (filterable by SKU), or can view those in our UI. We calculate and keep the Omnibus information up to date, and you can just fetch the information via our API after you have made changes and recalculation has been completed.

Discount coupons, discounts codes or vouchers have raised a lot of discussion related to the directive. How do we deal with these coupons?

• Regardless of market, we take into account discount coupons and coupons that are generally accessible (i.e. not private coupons).
• We may be able to get the information about your discount coupons via integration, or if not possible, a copy can be added via our UI.
• Any time coupons are added / deleted or coupon-to-product relations are edited, we recalculate the omnibus price for your product(s).
• Coupons that apply for normal priced products only, as well as for all products are taken into account separately.
• Coupons can be global (i.e. applied to all products) or for selected products only.
• If you are using Sniffie’s pricing module, you are able to select Omnibus price (with coupons or without coupons) as an option when scheduling price pushes.
• Since we provide information for all products with and without coupons taken into account, it’s up to you to select which price(s) you show on your online store. This depends on the country you operate in. Read our Omnibus Ebook below for a quick start on how different countries have applied Omnibus directive in their own legislation.

What are the requirements for using the module?

• An integration between our service and your Ecommerce platform is required.
• At least 30 days of history is required for full legal compliance (i.e. integration needs to be live for 30 days, since otherwise we don’t know the price of any product that did not sell anything, as there is no entry in the receipt data),
• When using coupons we need information about the ones that are valid until further notice and coupons that have a specific start & end date. If your integration does not support importing coupons, you need to add some manually in our UI (note that you don’t need to create all, just the ones with biggest discounts).

If you are looking for a solution for your pricing campaign or need more information on the subject you can easily book a meeting with us to discuss further how to solve the issue.