Should you optimize individual SKUs or bigger optimizable product groups?
Optimizing single product prices might mean you cannibalize your sales on other products. For that, we have generated a concept called optimizable product groups. In this post, we go through what that means.
What is price elasticity? A complete guide for your e-commerce business pricing
When it comes to pricing and choosing the right price for a product, one of the first things you will stumble upon is the discussion of supply and demand. And why shouldn’t you? It’s the pillar that almost all pricing related theories are built around. However, you don’t need to dig very deep into the […]