+100.000€ more profit in less than 6 months
Nordic Sexual Health Store
Nordic Sexual Health Ecommerce store that has several millions annual turnover. The company has a wide sortiment of intimate adult toys and sexual health products.
The company is a small / medium size Ecommerce store operating in Nordics. Their assortment carries hundreds of brands and thousands of products.
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Nordic Sexual Health Store
Nordic Sexual Health Ecommerce store that has several millions annual turnover. The company has a wide sortiment of intimate adult toys and sexual health products.
The company is a small / medium size Ecommerce store operating in Nordics. Their assortment carries hundreds of brands and thousands of products.
Results in this case
A Nordic e-commerce store for intimate lifestyle products and adult toys with a several millions in turnover started using Sniffie.
The company simultaneously optimised 311 individual SKUs in the first 2.5 months, with an average sales price of 33€ and average sales volume of 0.06 per day in the beginning. The algorithm only had 25 days worth of transactional data from one price point to learn from. The result were 6-figures in euros and are outlined on the right.
Average margin increase
Average revenue increase
Return on investment
Margin increase per product (up to)
+100.000€ improvement in profitability in the first months alone.
The company utilised the their sortiments fast selling adult toys to optimise their pricing. In the industry the products are often private labels with small differences, which makes price comparison difficult for consumers.
Therefore price is the strongest communicator of value in this product category.
Claim your free 14-day trial for Shopify now!
See the power of Sniffie with your own Shopify data. Fill-out the form below to gain access to your demo account within 24 hours.
How did the optimisation work?
LEARNING PHASE
Sniffie studied the transactional data for the customer to learn from the price changes. The transactional data gives that starting point for Sniffie to understand the Strategic Pricing Gateway.
TESTING
The products were tested with live price changes while Sniffie AI studied the conversions. Sniffie uses the real demand to understand the range of possible optimal price points.
OPTIMISATION PHASE
Sniffie moves into granular optimisation phase. Customer receives already an understanding how each product is performing and how the profitability is improving overall.
How does the optimisation work?
1. JOIN CLOSED BETA
Join Sniffie Shopify Closed Beta.
2. SELECT PRODUCTS
Select your products for optimisation.
3. SEE RESULTS
See live results in overall profitability.
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Customer testimonial
The results with Sniffie have been excellent. To be honest. Early in the beginning, I coudn’t believe my eyes. We spent some extra time to understand the real impact with Sniffie data scientists. They helped me with practical approach and understandable statistical models. They cleaned the seasonal impact, other relevant changes we had made, to make sure the real impact was found.
The numbers are good and I am happy with the customer first attitude the team is possessing. Also I like that it is an automatic tool that helps in a busy Ecommerce business.
I am super happy with Sniffie as a SaaS service.
Founder, Nordic Sexual Health Store
Customer Testimonial
The results with Sniffie have been excellent. To be honest. Early in the beginning, I coudn’t believe my eyes. We spent some extra time to understand the real impact with Sniffie data scientists. They helped me with practical approach and understandable statistical models. They cleaned the seasonal impact, other relevant changes we had made, to make sure the real impact was found.
The numbers are good and I am happy with the customer first attitude the team is possessing. Also I like that it is an automatic tool that helps in a busy Ecommerce business.
I am super happy with Sniffie as a SaaS service.
Founder, Nordic Sexual Health Store
CUSTOMER STORIES
Don't just take our word for it
Price optimisation benefits for sex toys
INCREASE MARGINS FOR SEX TOYS
Set pricing based on your sex toy’s variants real demand and optimise profitability while minimizing product cannibalization. Sniffie changes your product pricing automatically.
Work on what matters
Run your business normally and optimise prices while you go. Sniffie AI works on the background and studies all your purchases to make sure you get the best possible price on your products.
AUTOMATE SEX TOY PRICING FOR GOOD
You have a lot of things to do. Developing desirable intimate products, ordering them from world apart and lastly, marketing them. Leave price optimisation in short and long term for Sniffie and make your penetration price as well as the final prices is always right.
REDUCE CANNIBALISATION
When pricing a lot of products there is a risk you cannibalise your sales in one part of the product portfolio, while gaining increase in another. Sniffie makes sure you will not cannibalise your own products.
Built for Shopify shops
Sniffie Shopify App keeps your pricing automatically in optimal price point and makes sure you receive the best possible profitability for all your products.
FAQ
Most frequent questions and answers
Yes you can. Our price optimization tool is based on reinforcement learning rather than neural networks, which means you don’t need huge amounts of historical data to get you started. Granted, the more historical data you have, the faster you can ramp up, but you definitely don’t need tons of data to get the ball rolling.
Yes. Sniffie collects each and every sales event from your Shopify database and studies what is the most profitable price your customers are willing to pay for.
Simple. You connect your Shopify Shop to Sniffie with three clicks and then select products you want to optimise. Sniffie will show you first price suggestions and ask for your approval before starting the optimisation. Then it’s fully automatic process.
Yes. You can stop the optimisation process at any time. You will not be invoiced on that SKU anymore, unless you start optimising that again.
In the best case, you get immediately a clear picture about the rough optimal level for your price points. The optimisation is based on enforcement learning method and testing, so the more you have historical data, the more likely it is Sniffie is already on the ballpark once we start.
Sniffie will react also to market changes that are relevant. Meaning a sudden campaign at the competitor will not necessarily be enough for Sniffie to start optimising your prices. But if the prices drop significantly on the market Sniffie will notice and start finding the new optimal price point.
Sex toys are often designed by the reseller and ordered specifically for their shop. This means that many of the products cannot be price compared against similar products from different shops. Therefore sex toy price optimisation is truly based on real demand that your Shopify shop is having.
When it comes to marketing activities like digital advertising campaigns or newsletters, we can separate specific products from others and treat them differently from those with no ongoing promotion. But just like with digital marketing, things like website traffic are often poor attributes because you can never filter out all bot traffic and unengaged/irrelevant visitors. In fact, since the algorithm assesses a price point depending on if it’s sold or not, taking increased or decreased traffic numbers into account with no further information would often be misleading (e.g. if your marketing campaign attracted a lot of people with no real buying intent).
No matter your sales volumes, our tool’s pricing recommendations are always just as reliable. With lower sales volumes it just takes a bit longer for our tool to find the optimal price point.
No need to spend days (or weeks!) of work time each month monitoring competitor prices or adjusting your pricing strategies manually. Just plug in our tool and it will make sure you won’t ever again leave easy money on the table by not pricing your products proactively.
Don’t worry – our AI is no black box, actually quite the opposite: you have full visibility and control over anything and everything that happens at all times. If you wish. You can always opt to confirm price recommendations before going live. Optionally, you can also set safeguards to keep changes within preferred limits.
Our reinforcement learning based pricing tool can increase profit margins equally well (according to our data, up to 10% on average, compared to manually set pricing rules) for high-end e-commerce brands, cut-price retailers with high sales volumes, and anything and everything in between.
While Sniffie can easily handle pricing for tens of thousands of products, we typically recommend businesses to start small and expand product use to long-tail products only after that. This ensures that you learn to make use of all the new data that you have at hand.
We offer a native integration on Shopify and easy-to-implement integrations with Magento (Woocommerce and other e-commerce platforms coming). If we don’t have an integration with your e-commerce platform, ERP or other systems yet, we’re typically able to offer tailor-made integrations that are easy to implement and don’t require too much of your developers’ time.
We’re so confident it works that we even have a money back guarantee! With our AI-based price optimization tool, e-commerce and retail businesses can increase profit margins by 5% during the first 90 days of use only (T&Cs apply), and on average 10% more compared to traditional methods of calculating price elasticity.